Betting on News, AOL Is Buying The Huffington Post

Posted in: Miscellaneous at 08/02/2011 18:34

The Huffington Post, which began in 2005 with a meager $1 million investment and has grown into one of the most heavily visited news Web sites in the country, is being acquired by AOL in a deal that creates an unlikely pairing of two online media giants.

The two companies completed the sale Sunday evening and announced the deal just after midnight on Monday. AOL will pay $315 million, $300 million of it in cash and the rest in stock. It will be the company's largest acquisition since it was separated from Time Warner in 2009.

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Huffington Post-AOL, a marriage made in SEOland
Arianna Huffington remade the media landscape this morning when she became content leader for AOL, which purchased her 5-year-old Huffington Post website for $315 million.

That may have been the top news story at Huffington Post. But the other headlines attracting bundles of clicks there Monday were: "Kim Kardashian Loves 'W Magazine' Nude Photos," "Christina Aguilera Totally Messes Up National Anthem" and "Jennifer Aniston Wears Bra Vibrator on 'The Ellen DeGeneres Show.' "

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