Vint Cerf: Google may not always be top search dog

Posted in: Internet Use/New Technologies at 24/03/2012 21:20

Google is seen by many as the de facto standard for Internet search. But the company may not always be king of the castle, says famed Internet pioneer Vint Cerf.

Speaking at the Life Online exhibition at the the National Media Museum in the United Kingdom, Cerf downplayed any potential danger in Google's Web dominance, according to blogging site Pocket-Lint. The father of the Internet, who's also a VP and Chief Internet Evangelist at Google, pointed to healthy competition from Bing and other search engines.

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Even Googlers Are Losing Faith in Google
One of Google's own, Chief Internet Evangalist (and Internet inventor) Vint Cerf, has joined the growing chorus of voices warning of the possible end to Google's dominance. "There's nothing to stop someone from developing better technology than we have and to invent something even more powerful and efficient and effective," Cerf said speaking at the National Media Museum. "Which, of course, scares us," he continued. Sure, that's not exactly as definitive as Mat Honan's take over at Gizmodo, where he declared the end of the once-dominant search giant in his "Case Against Google," but Honan doesn't work at Google.

Cerf hasn't totally given up on Google's ability to adapt. He thinks this fear will drive the company further ahead. "It means we run as fast as we can to develop better tools for search in order to try to stay ahead of the game," he continued. But, of course, that's what the Chief Internet Evangelist would say. More importantly, he's admitting that there's fear within the company and not everyone inside the Googleplex agrees that fear is pushing the company in the right directions. Remember that Google engineer, who wrote a big long blog post about why he quit? He mentioned a bad kind of fear: the fear of social. "It turns out that there was one place where the Google innovation machine faltered and that one place mattered a lot: competing with Facebook," wrote James Whittaker on his new Microsoft developer blog.

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