Global mobile ad spending to jump 62% this year

Posted in: Mobile & Wireless at 02/08/2012 14:46

Mobile online advertising spending is expected to jump 62 per cent worldwide in 2012, with the United States overtaking Japan as the top market, according to a research firm.

The report by eMarketer said spending on mobile advertising will reach $US6.43 billion in 2012, driven by 97 per cent growth in the United States, which will account for some $US2.3 billion of the total.

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Australian mobile ad spending to soar: study
Spending on mobile internet advertising in Australia will jump by two-thirds in 2012 as the sector expands worldwide, according to US research firm eMarketer.

A study by the company says Australian mobile ad spending is expected to rise from $US44 million ($42 million) in 2011 to $US72.8 million this year. That figure will soar to $US186 million by 2016, according to eMarketer's forecasts.

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