Domain Pulse 2013: New TLDs Face Problems Getting Registrar "Shelf Space," European Registrar Survey
Posted in: Domain Names at 20/02/2013 09:55
The annual and growing Registrar Atlas, a survey of registrars across a growing number of Europe countries, has found that registrars are still reluctant to devote shelf space to new Top Level Domains when they are introduced. The theme is one that has been picked up by the survey for the last three years.
In a presentation on day one of Domain Pulse 2013 in Davos, German lawyer Thomas Rickert presented the preliminary findings of the survey, conducted by eco, the German association that promotes the internet economy.
The Registrar Atlas 2013 has grown from covering registrars in Germany, Austria and Switzerland to this year the Netherlands, United Kingdom, France, Bulgaria and Russia as well and covers registrar attitudes towards a number of topical issues.
The survey also found that a number of registrars are not interested in acting as a registrar for new TLDs and would rather act as a reseller, possibly reflecting they do not want to go to the effort of adding them to their TLDs offered.
Many registrars appear to be reluctant to devote resources to the unknown quantity of new TLDs. So the ability of many of the new TLDs that will be relying on public domain registrations to attract attention will be difficult.
But registrars are also not particularly concerned that the new TLDs will have much of an impact on ccTLDS.
Rickert also noted that interest in Domain Name Security Extensions (DNSSEC) is sadly lacking and interest among registrars has changed very little in recent years, with the only country in which there was an interest was the Netherlands with around a quarter of all .nl domains registered signed with DNSSEC. This was possibly due to the promotional efforts of the registry, SIDN.
But one area in which Rickert was particularly critical of registrars was the lack of effort made by them to promote domain name registration. The registrars that are highly active in marketing domains, Rickert said, were few and far between.
Rickert said based on the findings, registrars are missing out on many opportunities on growing their business through promoting services such as monetisation, making it easier for registrants to get their domain up and running and through promoting DNSSEC.
One registry that was doing better than the others was nic.at, who Rickert noted was promoting DNSSEC and monetisation.
The final Registrar Atlas 2013 will be released later this year and will be available online at eco.de.
Most Domain Pulse presentations are available from the "programme" section of the conference website in the language of presentation (either German or English).
And to check out photos of the conference, see http://www.domainpulse.ch/en/photo-gallery