comScore Releases May 2010 U.S. Online Video Rankings

Posted in: Online TV/Music at 27/06/2010 04:16

[AFP] Google-owned YouTube served up a record-high 14.6 billion online videos in May to US Internet users who, on average, watched nearly 200 videos per person, comScore said Thursday.

Approximately 183 million people in the United States tuned into nearly 34 billion online videos during the month, an average of 186 videos per person, according to the industry tracking firm's Video Metrix service.

Also see:

ComScore: YouTube remains dominant video site
Google served up a record number of video clips in May to U.S. Internet users, mostly through YouTube, as for the first time each Google visitor watched an average of more than 100 clips during the month, according to comScore.

Almost 183 million U.S. residents watched online video during the month, with a whopping 14.6 billion video clips viewed at Google sites, primarily YouTube. That's a record for Google, which also nabbed 43.1 percent of all online video clips served up during the month, comScore said on Thursday.

comScore Releases May 2010 U.S. Online Video Rankings [news release]

YouTube Streams All-Time High of 14.6 Billion Videos Viewed

comScore ... released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.

Top 10 Video Content Properties by Videos Viewed

U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed. Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).

Top 10 Video Content Properties by Viewers

Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking taking the #3 spot with 45.6 million viewers and an average of 9.4 videos per viewer.

Top Video Ad Networks by Potential Reach

In May, Tremor Media ranked as the top video ad network with a potential reach of 102.8 million viewers, or 56.2 percent of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3 percent penetration) followed by YuMe Video Network with 87.5 million viewers (47.8 percent).

Other notable findings from May 2010 include:

  • the top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2 percent penetration of online video viewers, BrightRoll Video Network with 24.4 percent, and Tremor Media Video Network with 21.2 percent.
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • 144.1 million viewers watched 14.6 billion videos on (101.2 videos per viewer).
  • the average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
  • the duration of the average online video was 4.3 minutes.

This news release with tables is available from the comScore website at:

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