Africans Get Second Bite at .AFRICA Pioneer Programme

Posted in: Domain Names at 12/06/2017 19:01

The .africa registry operator is opening a second round of applications for the continent’s leading brands who would like preferential access to their desired domain names, assuming of course, they haven’t got their domain already. Also currently underway is the second of 4 weekly phases for the .africa Landrush period.

The second phase of the .africa Pioneer Programme opened on 09 June and will run until 23 June to enable business, civil society and other interested parties across the continent to apply for preferred access to approved .africa domains prior to General Availability, the ZA Central Registry’s (ZACR) announced. The latter launch phase of the new .africa generic Top Level Domain (gTLD) is when the general public can register .africa domains from 04 July 2017.

The Pioneer Programme is all about creating interest in Africa’s domain name. “This programme and the interest it generated in the public and private sector really surpassed all of our expectations. It is for this reason that we are reactivating the Pioneer Programme for the month of June” said Lucky Masilela, CEO of ZACR.

Mr Masilela explained that an approved dotAfrica domain name would enable individuals and organisations to showcase their brand and their commitment to the continent while establishing a home for Africa-specific products and services. The new dotAfrica gTLD enables the acquisition of valuable online real estate in a fast-growing and high-potential market.

The Pioneer Programme requires applicants to highlight key innovative qualities of their organisations, emphasising their relevance to Africa and their ability to harness the dotAfrica domain name to amplify their brand journey. The applications need to further outline plans to use the domain name to share Africa’s message within the global village. Successful companies, non-profit organisations, bloggers, celebrities and governments joining the Pioneer Programme will be granted access to the .africa domain of their choosing.

For more information on the .africa Pioneer Programme Terms and Conditions and the Application Form, see registry.africa


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