UK questioned on online ad system
Posted in: Legal & Security at 07/08/2008 14:41
The UK government has until the end of August to respond to a letter from the European Union about a controversial system which monitors web traffic.
EU commissioner Viviane Reding has asked the UK government to clarify whether the Phorm system is in breach of European data laws.
Phorm tracks users' web habits in order to better target ads at them and three UK ISPs are so far signed up to it.
BT is due to begin a widescale trial of the service imminently.